HAIR STYLISTS LEARN LATEST TOOLS, TECHNIQUES

Contact: Deanna Fisher
513-616-9683 (m)

HAIR STYLISTS LEARN LATEST TOOLS, TECHNIQUES

Covington, KY/October 12, 2007—While the Tri-state region braces for the cold of winter, warmer temperatures are on the mind of hair care industry aficionados at the 46th Annual S&S Beauty Supplies Fall Expo, November 11-12, at the Northern Kentucky Convention Center.

S&S President David Knapke says the Expo explores what's new for the Spring 2008 season. "Manufacturers are adding new colors every day. Keeping the consumer in mind, fewer ingredients are being used, and you will see more vivid colors such as pink and blue being used to streak and accent your look."

Highlights, no pun intended, for this year's show include:

• Back by popular demand, Tressa's Jeff Altenburg, the legendary stylist with his own reality show, the TV Guide Channel's makeover show Lookalike. Altenburg's high-powered performance demonstrations of the latest cutting, coloring and perming techniques were a big hit at last year's show;
• As Vice President of Global Education for Esuchen (ih-SUE-chin) Hair Care, Zoe Tsai of Taiwan will be the first international artist visiting the show from another continent;
• Esuchen will also unveil a device called a hair scope, an ultra-sound type device that looks somewhat like a microphone. It works like this. The scope is placed on a person's scalp and can detect bacteria, clogged pores and other problems, which can affect the condition of hair.

Showcasing business practices is also another key element to the show. Knapke says the issue of diversion is becoming a big threat to salon owner's livelihoods. Diversion is the practice of manufacturers making hair care products available at big-box retailers.

"Among two of the largest hair care lines, we estimate $100 million in diverted products exist which represent lost sales to the salons. This type of practice also threatens the existence of distributors which have the hairdressers top of mind," said Knapke. "The consumer loses as well by not getting professional advice while buying from the chain store. They could end up buying the wrong product, damaging their hair and wasting money."

Registration both days opens at 8 a.m. Show hours are Sunday, November 11 from 9 a.m. to 6 p.m. and Monday, the 12th from 9 a.m. to 3 p.m. Tickets can be purchased for either or both days. Special discounts are offered for students. For the second straight year, S&S is hosting a talent contest on Sunday evening with a top prize of $250. Information: (513) 831-3334 or 800-582-1768.

The mission of the Northern Kentucky Convention and Visitors Bureau is that of an aggressive sales, marketing, service and informational organization whose primary responsibility is to positively impact the Northern Kentucky economy through conventions, meetings and visitor expenditures. The direct economic impact of visitors' spending in Campbell, Kenton and Boone Counties in 2006 was $263 million.